Dynatrace / F1 - B2B Conference

For 2025, Dynatrace wanted their annual Perform Conference to feel as innovative and turbo-charged as their newest AI-capabilities. So we leveraged the company’s partnership with Formula 1 to help bring the conference to life. Working with Dynatrace’s in-house team, we produced a conference-opening video, recorded dozens of customer testimonials, and put together messaging to launch new products, updates, and more.